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Capturing Leads Effectively
on Free Traffic Exchanges
There are 3 basic components to capturing leads on free
traffic exchanges that need to be understood. Lead capture pages, Autoresponder
follow up systems, and Ad tracking URLs.
The lead capture page can be hosted anywhere but it needs to
have at least one thing on it to be effective... a way to capture a persons
email address.
Why waste your traffic exchange credits sending users to
your sales page where they only have 15 seconds to decide whether they are
interested in your product or service? It is too easy just to let your website
rotate to the next causing you to lose a potential prospect.
If you set
up an incentive-laden lead capture web page (by incentive I mean a contest or
freebie for providing their email address) that has a short tag line about your
product or service combined with a 2 line form consisting of name and email
address you have a simple yet incredibly powerful marketing tool.
In
fact what would stop you from advertising 5 or 10 different lead capture pages
on several traffic exchanges for each product or service you are promoting?
Ok, so you have a persons email address and name. What now?
Let
me explain the purspose of an Autoresponder before I do that. An Autoresponder
is a script that sends out timed follow up messages to anyone in your
Autoresponder email list. If you connect the form on your lead capture page to
your Autoresponder you have a virtually unlimited opportunity to advertise to
your now "opt in" subscriber.
Your only real job becomes promoting your
lead capture pages. The Autoresponder system once set up requires little or no
maintenance on your part. Now when a person sees your incentive laden lead
capture page on a Free Traffic Exchange they can quickly scan your opportunity
and provide a minimum of information (nobody likes filling in forms, especially
when they only have 15 seconds to decide on your offer).
Freebies work
well, free downloads, contests, giveaways. People like free stuff and this
gives you a nice way to build up credibility with your customer.
To
take this a step further you can track your campaigns by replacing the URL for
your product with an Ad tracking URL.
This will tell you every time
someone clicks on a link within your email message or lead capture page
allowing you to weed out ineffective ad copy. Make sure you set up a different
ad tracking URL for each lead capture page or email message and you can truly
see how well each of your campaigns are performing in real time.
So get
busy creating your lead capture pages, connect them to your Autoresponder
follow up system, and start promoting and tracking your campaigns. You should
see improvements in your sales and recruiting efforts immediately.
Article written by Michael Lawrence
Graduated from the
University of Waterloo Engineering program in 1999. I have 10+ years of IT
experience and 2 years of internet marketing experience.
I am the
operator of Cobrasurf.com an Autosurf Traffic Exchange.
Free Website
Traffic and Free Website Promotion.
I also run a financial website
Credit Cards
Online
Corporate Slavery
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makes decisions about your life?
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More About lead capture
page
 Business To Business Internet Marketing:
Seven Proven Strategies for Increasing Profits Through Internet Direct
Marketing
by Barry Silverstein
This "crash course" in
business-to-business marketing is an excellent introduction for the newcomer
and a worthwhile refresher for the veteran. Barry Silverstein is convinced that
the Internet will soon replace direct mail as the primary vehicle for
business-to-business direct marketing. Silverstein doesn't promote spam, but
discusses how the Internet has changed marketing and how principles of sound
direct marketing can be applied to the Internet in fresh ways.
Build Your List
with Free Traffic
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your website with this HUGE rotator and generate free leads.
MLM Lead Generation Blog - Lead Generation For
Network Marketers
Attention Lead Capture Page
Customers ... This is just a bulletin for all of my clients and future clients
that read my blog.
Lead Capture Page - I Make MLM Lead
Capture Pages
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Lead Capture Pages | MLM Lead Capture Pages MLM
Lead Generation | Lead Capture Websites | MLM Leads
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