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Building a "targeted" Email
List of Your Own
by Vic Bilson
Building a quality
"targeted" list is the most important thing you can do for your business.
Did you get that?
Building a quality
"targeted" list is the most important thing you can do for your business. This
is where the game begins... to find leads or to find people to talk to.
The quality of your "opt-in" list will determine the future success or
failure of your online business.
If your business is faltering - if
your car is sputtering for lack of gas - if you're not seeing much activity
going on in your business.... the reason is most likely because you are
neglecting this very important part of building your business.
There
are lots of ways to build your very own "opt-in" lists and I cannot cover them
all here, but I will introduce you to some very basic list building
fundamentals that will get you started.
"Opt-In" Visitors From Your
Web Site - sometimes called "Lead Capture"
This in one technique you
absolutely must use if you have a website. The technique is a very simple: You
would place a "form" or a simple "email" link on your website with a short
message that tells visitors to subscribe to your mailing list. In return for
doing so, offer them something for free! A free report, newsletter, or ebook
will work great here.
The reason why doing this right now is very
important is because you are missing out on a great opportunity to capture your
web site visitor’s email addresses. Since you already are spending time
and money to promote your site, why not get them to leave their email address
with you before they leave and never return again. Most visitors will not buy
from you on their first visit. Unless you provide this option on your web site
you will lose most of these prospects forever. Most of your marketing efforts
and dollars will be spent on classified ads, banner trades, search engines,
etc. will go down the drain forever.
If you are familiar with creating
web sites and forms or know someone who is, you can easily put a simple form
anywhere in your web site. If you don't know how to create them, most
autoresponder services provide subscribers the ability to easily create their
very own web site with custom lead capture forms connected to an autoresponder
so people can get your free report sent to them automatically within minutes of
requesting it.
Lead Capture is a PRIMARY strategy I use for building my
prospecting list. In fact, just about everything I am doing online is to create
a steady flow of "opt-in" subscribers using lead capture pages.
In
addition to my lead capture pages, I also purchase inexpensive list building
services to regularly get new subscribers to my automated email series.
More About lead capture mlm web site
Multi-level-marketing
(MLM) involves selling an MLM company’s products and services through a
distributor network. But the question is where to find this network? and how to
build this distributor network? Following are some resources to help you do
just that.
 S.U.R.E.-Fire Direct Response Marketing
: Managing Business-to-Business Sales Leads for Bottom-Line Success
by Russell M. Kern
S.U.R.E.-Fire Direct Response Advertising
delivers a proven, effective program for boosting business-to-business direct
advertising response rates and converting sales leads into a steady stream of
revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire
program, which include strategic planning, marketing research, developing
customer relationships, recognizing sales opportunities, and executing a sales
lead campaign.
MLM
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