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Your Money Is Still In Your
List - Build It!
by Janice Sharman
You are a home
business entrepreneur. You have just built a fantastic website, acquired a host
of good products but your advertising budget is small. How do you go about
enticing people to your website? I know exactly how you feel because, like lots
of small home business entrepreneurs, I have been right where you are now.
Even if you’ve
only been marketing on the Internet for a short time, I’m sure you’ve
heard the saying, “the money is in the list”. A good email opt-in
list – a list you build yourself, is worth its weigh in gold. It is the
difference between being wildly successful and falling into the deep black hole
of cyberspace. So how you go about building an opt-in list without much money?
There are several ways to go about capturing leads cheaply or for free.
The most common method is to offer a free newsletter on your site. People who
surf the web surf do so mainly for information. Giving them what they want,
works. Offer free information as an incentive to join your list. Free works!
Don’t' offer something that is available everywhere you turn on the
Internet. Offer something of value – a mind-blowing free report, an e-book
packed with great information or an awesome free gift.
There are
numerous free list-building programs that offer ways you can build your list.
The List Builder's Club, The List Machine, ListDotCom and Opportunity.com are
just a few of the good ones available. Sign up with one or all of them and see
if they are what you are looking for. If they are not, there is no need to
waste time with them.
Because of the spam factor, buying leads does not
work as well as it used to but it is still quite effective. It just takes more
leads to get the desired response. Right now lead companies are falling over
themselves to sell single opt-in leads cheaper than their competitors. Some
companies are literally giving them away free for a limited time at the rate of
2,000 per day. Sign up with one of these companies and find an autoresponder
service still willing to allow you to import purchased leads. It is a numbers
game. Let's say you only get 50 – 100 sign-ups for your newsletter out of
each 2,000, it is still not a bad deal. That is 1,500 – 3,000 additions to
your list each month at a fraction of what it would cost to buy double opt-in
leads. It is then up to you to build a relationship with the ones who have
agreed to opt-in to your list.
Traffic Exchanges are great places for
getting leads. Don’t expect a huge number of direct signups for your
programs from them. Most of the people surfing the Traffic Exchanges are
advertising their products or sites. They are not looking for programs to
join.
The best way I've found to work the Traffic Exchanges, is to join a
few lead generation programs of your choice and advertise them on the Traffic
Exchanges. The people surfing the Traffic Exchanges who are not getting results
are open to offers from new recruiting programs.
Run contests on your
website and have people subscribe to your newsletter as a requirement of entry.
If your newsletter is any good they will continue to receive it even after the
contest is over.
A fantastic list building method that requires no
expenditure is writing articles. Write articles and submit them to web sites,
e-zines and other places on the Internet. E-zine publishers are constantly
looking for fresh content so articles will always be in demand. "I can't
write"! Sure you can! If it means the difference between starvation and making
money, you discover just how well you can write. Get out your notepad and sit
at your computer with the TV and radio off and get something on the page.
Everything improves with practice and your writing will too. Try it. You have
nothing to loose and you may find you are a fantastic writer. Write about
something you know are familiar with or are an expert on. If you blatantly
advertise your products in your article, it will not be accepted. You can
advertise your website or your expertise in your Home Business in the resource
box at the end of your article.
I have found that it is best to
implement several methods to build your list quickly. Whatever method you use,
remember that for email marketing to be effective it must be targeted. Your
prospective customers must be interested in your product or service.
List building is not a get rich quick method but it is still extremely
effective. It takes time to build a responsive email list and it may be several
months before it becomes the moneymaker you anticipate. With this in mind plan
a really good lead building strategy from the outset and you should gradually
see your profits soar. Your money is still in your list.
About the
Author: Janice Sharman currently runs the Sure Profits Center.
Get ALL the
Home Business Internet Marketing Information and Resources You'll Ever Need to
Profit on the Internet!
Subscribe to her 'Secrets To Sure Profits'
Newsletter at http://www.profits4sure.com
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90% of Emails Never Even Get
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Marketing Dashboard
If you're tired of reading reams of pages in
ebooks then something I stumbled across might help you, by a guy you've
probably heard of named Marlon Sanders. He's very well known on the net.
What it is, is a Marketing Dashboard. The concept is you point, click
and follow the steps. So it's literally "point and click marketing".
The Marketing Dashboard is divided into 6 steps, with 6 steps each,
which makes it a 6 week program with actions you take -- 6 days per week. The
best thing is to see a screen capture of the marketing dashboard, and you'll
instantly understand how it will help you.
Click here for a
picture and to read more
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