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Non Exclusive Mortgage
Leads
by Jennifer Bailey
When borrowers
supply their forms of request for a mortgage loan, lead providers generate
leads from the data supplied by borrowers and mail them to several brokers or
lenders. Very often these leads get recycled, as they move from one broker or
loan officer to the other. Such leads are known as Non Exclusive Mortgage
Leads.
Though Non Exclusive Mortgage Leads have a downside related to
confidentiality and speed of transfer, they are less expensive than Exclusive
Mortgage Leads. More importantly, they can offer the best deal to the borrower.
Lets take an example.
Maggie applies for a Non-Exclusive Mortgage Loan
at a mortgage lead providing company. As hers is a Non Exclusive Mortgage Lead,
the lead provider sends her lead to several loan officers and these people get
in touch with her. As the loan officers increase, competition becomes stiffer.
It is much like the difference between one person spending $100 and several
people sharing the same $100.
In other words, in Non-Exclusive Leads,
the chance of Maggies bargaining with loan officers and getting the best deal
is very bright. Though there is a basic difference between Exclusive and
Non-Exclusive Mortgage Leads, in terms of confidentiality and competition, the
mode of transfer of information from the Borrower to the Lender, through the
Broker or otherwise, at the Lead Providers Office or Online, face-to-face or
telephonic, is a different matter that concerns speed.
Non Exclusive
Mortgage Leads are less expensive for the lender to buy, but the competition is
higher. This means that the lender has less choice dealing with Non Exclusive
Leads than Exclusive Leads. This becomes the plus point for the borrower.
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| Recommended
Lead Resources |
Marketing Dashboard
If you're tired of reading reams of pages in
ebooks then something I stumbled across might help you, by a guy you've
probably heard of named Marlon Sanders. He's very well known on the net.
What it is, is a Marketing Dashboard. The concept is you point, click
and follow the steps. So it's literally "point and click marketing".
The Marketing Dashboard is divided into 6 steps, with 6 steps each,
which makes it a 6 week program with actions you take -- 6 days per week. The
best thing is to see a screen capture of the marketing dashboard, and you'll
instantly understand how it will help you.
Click here for a
picture and to read more |
