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Why and How E-mail Viral
Marketing Works
What does a virus
have to do with marketing? Viral marketing describes any strategy that
encourages individuals to pass on a marketing message to others, creating the
potential for exponential growth in the message's exposure and influence. Like
viruses, such strategies take advantage of rapid multiplication to explode the
message to thousands and then to millions.
Public health nurses offer sage advice at flu season: stay away from people who
cough, wash your hands often, and don't touch your eyes, nose, or mouth.
Viruses only spread when they're easy to transmit. Viral e-mail marketing works
great on the Internet because instant communication has become so easy and
inexpensive. Digital format make copying simple. From a marketing standpoint,
you must simplify your marketing message so it can be transmitted easily and
without degradation. Short is better. Remember the K.I.S.S. standard….Keep
it Simple Stupid. The shorter and easier to remember is always better than long
and complicated.
Clever viral marketing plans take advantage of common
human motivations. The desire to be cool and greed drives people. So does the
hunger to be popular, loved, and understood. The resulting urge to communicate
produces millions of websites and billions of e-mail messages.
Most
people are social. Nerdy, basement-dwelling computer science grad students are
the exception. Social scientists tell us that each person has a network of 8 to
12 people in their close network of friends, family, and associates. People on
the Internet develop networks of relationships, too. They collect e-mail
addresses and favorite website URLs. Affiliate programs exploit such networks,
as do permission e-mail lists. Learn to place your message into existing
communications between people, and you rapidly multiply its dispersion.
If you can design a marketing strategy that builds on common
motivations and behaviors for its transmission, you have a winner.
General Growth Properties, Inc. Leads the Industry in Marketing Awards Excellence (Business Wire via Yahoo! Finance)
03/11/2010
CHICAGO----General Growth Properties, Inc., owner/developer of shopping centers worldwide and premier entertainment venues, recently received industry recognition for its continued excellence in marketing its diverse portfolio of properties.
Network Marketing Leads Expert Max Steingart’s “Endless Free Leads” Social Networking 2010 Helps Create Fresh ... (OfficialWire)
03/12/2010
Max Steingart’s training modules include videos and live calls with “The Master” himself. His step-by-step process makes students experts at finding, qualifying and recruiting new business associates
Manticore Technology Customer Intellitactics Featured in New Book on B2B Marketing for the Complex Sale (PRWeb via Yahoo! News)
03/11/2010
Company’s Use of Marketing Automation to Deliver Fully Qualified Leads to Sales Cited as Case Study in “eMarketing Strategies For the Complex Sale”
Denison Development Alliance revs-up marketing efforts of old TMC (The Herald Democrat)
03/12/2010
The Denison Development Alliance started a mass-mailing campaign this week to kick start its marketing of the old Texoma Medical Center facility. "We are working very closely with DDA to sell Old TMC," said TMC Chief Executive Officer Mackey Watkins.
New Site Offers Valuable Marketing Resources for Small Business Owners in One Place (PRWeb via Yahoo! News)
03/12/2010
Successful serial entrepreneur Jemila Williams recently launched AmericasMarketingMaven.com to give small business owners access to a wealth of marketing resources all in one location. Members can capitalize on resources from powerful marketing minds like Donald Trump and Robert Kiyosaki, as well as pose business-related questions directly to Williams.
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