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Why and How E-mail Viral Marketing Works

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don't touch your eyes, nose, or mouth. Viruses only spread when they're easy to transmit. Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

Clever viral marketing plans take advantage of common human motivations. The desire to be cool and greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages.

Most people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

If you can design a marketing strategy that builds on common motivations and behaviors for its transmission, you have a winner.



News

General Growth Properties, Inc. Leads the Industry in Marketing Awards Excellence (Business Wire via Yahoo! Finance)
03/11/2010
CHICAGO----General Growth Properties, Inc., owner/developer of shopping centers worldwide and premier entertainment venues, recently received industry recognition for its continued excellence in marketing its diverse portfolio of properties.

Network Marketing Leads Expert Max Steingart’s “Endless Free Leads” Social Networking 2010 Helps Create Fresh ... (OfficialWire)
03/12/2010
Max Steingart’s training modules include videos and live calls with “The Master” himself. His step-by-step process makes students experts at finding, qualifying and recruiting new business associates

Manticore Technology Customer Intellitactics Featured in New Book on B2B Marketing for the Complex Sale (PRWeb via Yahoo! News)
03/11/2010
Company’s Use of Marketing Automation to Deliver Fully Qualified Leads to Sales Cited as Case Study in “eMarketing Strategies For the Complex Sale”

Denison Development Alliance revs-up marketing efforts of old TMC (The Herald Democrat)
03/12/2010
The Denison Development Alliance started a mass-mailing campaign this week to kick start its marketing of the old Texoma Medical Center facility. "We are working very closely with DDA to sell Old TMC," said TMC Chief Executive Officer Mackey Watkins.

New Site Offers Valuable Marketing Resources for Small Business Owners in One Place (PRWeb via Yahoo! News)
03/12/2010
Successful serial entrepreneur Jemila Williams recently launched AmericasMarketingMaven.com to give small business owners access to a wealth of marketing resources all in one location. Members can capitalize on resources from powerful marketing minds like Donald Trump and Robert Kiyosaki, as well as pose business-related questions directly to Williams.

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