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How to Get and Use E-Mail
Addresses for Viral Advertising
Viral marketing has
an array of possibilities and ways to achieve your overall goals. However, just
like everything else, preplanning and the right setup to create success are the
things you will need to make it work for you and your e-business.
The
first thing you want to be sure you don’t do is get over-zealous. The one
thing you need to avoid at all costs is spamming. Spamming is still used
widely, but with the government establishing more restrictions and fines you
don’t want this to be a problem for you. The professional image of your
site will also suffer if you send mail blatantly.
Spamming requires a
database that contains a huge list of e-mail addresses set up so that the
message can be delivered with one click. The problem with it (aside from the
governmental restrictions and associated fines) is that it irritates the
recipients and kills the validity of your campaign, which in turn kills the
factors that would motivate someone to refer your site.
You need to
personalize by creating your website with personal appeal. You must see to it
that your website makes your customers feel safe, secure and cared for. E-mail
is important, because it is going to be one of the most affordable ways to keep
in touch with your customers.
The proper way to handle email permission
is to first let your customer know that you will not transmit their e-mail
addresses to third party companies. The next thing to do is to attach the need
for their e-mail addresses to benefits they can receive.
For example:
Coupons or discounts that are only available to members who receive e-mail
notifications. With each e-mail you send the viral marketing effect takes
place.
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The New
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own Prospect List online, then introduce your prospects to Your business offers
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Marketing Dashboard
If you're tired of reading reams of pages in
ebooks then something I stumbled across might help you, by a guy you've
probably heard of named Marlon Sanders. He's very well known on the net.
What it is, is a Marketing Dashboard. The concept is you point, click
and follow the steps. So it's literally "point and click marketing".
The Marketing Dashboard is divided into 6 steps, with 6 steps each,
which makes it a 6 week program with actions you take -- 6 days per week. The
best thing is to see a screen capture of the marketing dashboard, and you'll
instantly understand how it will help you.
Click here for a
picture and to read more
Manticore Technology Customer Intellitactics Featured in New Book on B2B Marketing for the Complex Sale (PRWeb via Yahoo! News)
03/11/2010
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Internet Marketing Strategy Gives Wells Chiropractic Top Placement on Internet Search Engines and More Patients (dBusinessNews.com)
03/11/2010
CHARLOTTE , NC – March 11 , 2010 – Charlotte area chiropractor, Dr. Paul Wells, identified Internet marketing as a way to get a bigger bang for his marketing dollars compared to the results he was getting from traditional advertising vehicles he used to market Wells Chiropractic.
Eloqua Delivers Enterprise Marketing Power to 12,000+ SMB Marketers (Marketwire)
03/11/2010
Eloqua Small-to-Medium Business Practice Largest in Marketing Automation Industry
Eloqua Delivers Enterprise Marketing Power to 12,000+ SMB Marketers (Marketwire via Yahoo! Finance)
03/11/2010
VIENNA, VA--(Marketwire - 03/11/10) - Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, reinforced its market leadership by announcing that its small-to-medium business (SMB) practice serves 400 current SMB clients consisting of 12,300 active users. Further, more than 100 of today's Eloqua clients are supported by ...
Ocean AdVenue Announces Its Official Launch Into the Performance Marketing Space (PRWeb via Yahoo! News)
03/11/2010
Ocean AdVenue, LLC, an interactive advertising agency specializing in performance-based marketing, today announced its official debut as an up and coming key player in the cost-per-acquisition and performance marketing space.
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