|
Humor Turns E-Mail
Viral
A
study by Sharpe Partners, an interactive marketing agency, revealed that 89% of
adult Internet users in America share content with others via e-mail. This is
excellent news for those companies who use self-propelling word-of-mouse”
e-mail techniques to sell their products.
The study generated some
interesting results regarding the type of content that is most often forwarded,
as well. The most popular content is humorous material.
The second most
popular category is news, followed by healthcare and medical information,
religious and spiritual material, games, business and personal finance
information and sports/hobbies… in that order. So it is easy to see that
humor is the best content for your viral e-mail campaign.
Cartoons,
jokes and funny video clips are among the things that can be added to an e-mail
to insure that it will go viral. People will want to pass along something that
makes them laugh.
They are a lot more likely to hit the forward button
and send your email to their friends and relatives if it is an
“advertainment” rather than an advertisement.
Not along ago,
about 35 million people got an e-mail containing a picture taken in Disneyland.
It took a minute to see it but there was Donald Duck lying prone in front of
the famous Cinderella Castle. The title of the picture was “Bird Flu has
hit Disneyland”. It was a viral e-mail advertising Disneyland and used the
edgy strategy of making light of what’s serious… and it works.
I’d guess that most people who own a computer have seen that
picture… and thus the advertisement for Disneyland. The bird flu epidemic
is newsworthy and has the potential to attract an enormous amount of attention
to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny
picture than anything else so you would be well advised to include humor in
your e-mail campaign.
New White Paper Marketing Book Explains How to Get More Sales Leads with Less Effort
07/29/2010
Marketers and business leaders are looking to find new and more effective ways to promote products and services and to attract qualified sales leads and white paper marketing is the right tool for many types of companies.
SAP leads businesses into augmented reality
07/31/2010
Taking a leaf out of the consumer handbook, SAP is working on augmented reality mobile apps that give business intelligence in the field to any employee with a handset, senior director Timo Elliott tells ZDNet UK
Elance Blog Publishes 6 Pillars of Effective Email Marketing by Mitch Tarr, CEO of ZinMarketing
07/30/2010
Learn how to structure your email marketing efforts and improve your return on investment from this constantly evolving marketing channel.
Coalition leads as Labor self-destructs
07/30/2010
A catastrophic result for Labor: In a stunning reversal of fortunes for the Coalition after a disastrous week for the government, support
How to Use Social Media for B2B Marketing
07/30/2010
You have got a few employees managing your social media accounts, and you've amassed some followers, friends and contacts. You've posted a few tweets and blogs marketing your product or service to consumers, but you're still stumped at how to reach out to other businesses. Using social media for business-to-business marketing can be integral to promoting your company and forging industry ...
More About online email
marketing
Why and
How E-mail Viral Marketing Works
If you can design a marketing
strategy that builds on common motivations and behaviors for its transmission,
you have a winner.
The 3 Things To Avoid
When Emailing Your List
While there are so many ways you can make
people subscribe to your list, there are also some things you must do to avoid
subscribers from wanting to get off from your list.
Email marketing firm offers Email Broadcast
Programs and Services,
Our full service email marketing solutions
provide every possible tool you need to put your message in front of thousands
of pre-qualified opt in leads. You will be able to measure the results of your
campaign so you can build on your success - and easily manage it all yourself.
Email Marketing - Powerful Email
Marketing Software
Provides Internet online direct bulk
email marketing software, opt-in email list builder and
newsletter publishing.
http://www.html-email-marketing.com/
Topica: Online Marketing and Sales
Solution
Email Marketing Solutions - Topica's Direct
Email Marketing Solution boosts lead generation, increases
conversion rates, and shortens the
online...
http://www.topica.com/
Online Email Marketing
Specialized
email marketing tool for sending online permission based
targeted emails.
http://www.mailgenie.biz/
Postmaster Direct
Offers opt-in email
marketing services.
http://www.postmasterdirect.com/
DoubleClick: Digital Advertising, Email Solutions,
Database
...to understand the true reach of our online ads on
... marketing » strategic services » email solutions
» marketing analytics »
direct...
http://www.doubleclick.com/
Online email marketing
Online email marketing. Home ... direct email
marketing ... email marketing software ... opt in
email marketing ... bulk email marketing
...
http://www.webextractor.com/dev/online-email-marketing.htm
Bulk Email Marketing Software for Mass
Email Advertising
...email marketing needs. Our
free online Email Marketing Guide will guide you
step-by-step through each and every phase of your email
marketing...
http://www.marketing-2000.net/
Online Email Marketing solution
Online Email Marketing solution ... online
email marketing and communications
solution...
http://www.wisechoice.biz/emailmarketing.asp
eglobalmedia HTML email designs
...creative
marketing team designs eye-catching and response provoking HTML
email messages for ... is the key to attracting new customers
online.
http://www.eglobalmedia.com/
| Recommended
Leads Resources |
Build Your
List
Generate a Continuous Flood of
Your Own FREE LEADS to Build a Responsive, Profit-Pulling, Laser-Targeted
Opt-In List
Marketing Dashboard
If you're tired of reading reams of pages in
ebooks then something I stumbled across might help you, by a guy you've
probably heard of named Marlon Sanders. He's very well known on the net.
What it is, is a Marketing Dashboard. The concept is you point, click
and follow the steps. So it's literally "point and click marketing".
The Marketing Dashboard is divided into 6 steps, with 6 steps each,
which makes it a 6 week program with actions you take -- 6 days per week. The
best thing is to see a screen capture of the marketing dashboard, and you'll
instantly understand how it will help you.
Click here for a
picture and to read more
|
