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Humor Turns E-Mail
Viral
A
study by Sharpe Partners, an interactive marketing agency, revealed that 89% of
adult Internet users in America share content with others via e-mail. This is
excellent news for those companies who use self-propelling word-of-mouse”
e-mail techniques to sell their products.
The study generated some
interesting results regarding the type of content that is most often forwarded,
as well. The most popular content is humorous material.
The second most
popular category is news, followed by healthcare and medical information,
religious and spiritual material, games, business and personal finance
information and sports/hobbies… in that order. So it is easy to see that
humor is the best content for your viral e-mail campaign.
Cartoons,
jokes and funny video clips are among the things that can be added to an e-mail
to insure that it will go viral. People will want to pass along something that
makes them laugh.
They are a lot more likely to hit the forward button
and send your email to their friends and relatives if it is an
“advertainment” rather than an advertisement.
Not along ago,
about 35 million people got an e-mail containing a picture taken in Disneyland.
It took a minute to see it but there was Donald Duck lying prone in front of
the famous Cinderella Castle. The title of the picture was “Bird Flu has
hit Disneyland”. It was a viral e-mail advertising Disneyland and used the
edgy strategy of making light of what’s serious… and it works.
I’d guess that most people who own a computer have seen that
picture… and thus the advertisement for Disneyland. The bird flu epidemic
is newsworthy and has the potential to attract an enormous amount of attention
to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny
picture than anything else so you would be well advised to include humor in
your e-mail campaign.
More About online email
marketing
Why and
How E-mail Viral Marketing Works
If you can design a marketing
strategy that builds on common motivations and behaviors for its transmission,
you have a winner.
The 3 Things To Avoid
When Emailing Your List
While there are so many ways you can make
people subscribe to your list, there are also some things you must do to avoid
subscribers from wanting to get off from your list.
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