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Humor Turns E-Mail
Viral
A
study by Sharpe Partners, an interactive marketing agency, revealed that 89% of
adult Internet users in America share content with others via e-mail. This is
excellent news for those companies who use self-propelling word-of-mouse”
e-mail techniques to sell their products.
The study generated some
interesting results regarding the type of content that is most often forwarded,
as well. The most popular content is humorous material.
The second most
popular category is news, followed by healthcare and medical information,
religious and spiritual material, games, business and personal finance
information and sports/hobbies… in that order. So it is easy to see that
humor is the best content for your viral e-mail campaign.
Cartoons,
jokes and funny video clips are among the things that can be added to an e-mail
to insure that it will go viral. People will want to pass along something that
makes them laugh.
They are a lot more likely to hit the forward button
and send your email to their friends and relatives if it is an
“advertainment” rather than an advertisement.
Not along ago,
about 35 million people got an e-mail containing a picture taken in Disneyland.
It took a minute to see it but there was Donald Duck lying prone in front of
the famous Cinderella Castle. The title of the picture was “Bird Flu has
hit Disneyland”. It was a viral e-mail advertising Disneyland and used the
edgy strategy of making light of what’s serious… and it works.
I’d guess that most people who own a computer have seen that
picture… and thus the advertisement for Disneyland. The bird flu epidemic
is newsworthy and has the potential to attract an enormous amount of attention
to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny
picture than anything else so you would be well advised to include humor in
your e-mail campaign.
General Growth Properties, Inc. Leads the Industry in Marketing Awards Excellence (Business Wire via Yahoo! Finance)
03/11/2010
CHICAGO----General Growth Properties, Inc., owner/developer of shopping centers worldwide and premier entertainment venues, recently received industry recognition for its continued excellence in marketing its diverse portfolio of properties.
Network Marketing Leads Expert Max Steingart’s “Endless Free Leads” Social Networking 2010 Helps Create Fresh ... (OfficialWire)
03/12/2010
Max Steingart’s training modules include videos and live calls with “The Master” himself. His step-by-step process makes students experts at finding, qualifying and recruiting new business associates
Manticore Technology Customer Intellitactics Featured in New Book on B2B Marketing for the Complex Sale (PRWeb via Yahoo! News)
03/11/2010
Company’s Use of Marketing Automation to Deliver Fully Qualified Leads to Sales Cited as Case Study in “eMarketing Strategies For the Complex Sale”
Denison Development Alliance revs-up marketing efforts of old TMC (The Herald Democrat)
03/12/2010
The Denison Development Alliance started a mass-mailing campaign this week to kick start its marketing of the old Texoma Medical Center facility. "We are working very closely with DDA to sell Old TMC," said TMC Chief Executive Officer Mackey Watkins.
New Site Offers Valuable Marketing Resources for Small Business Owners in One Place (PRWeb via Yahoo! News)
03/12/2010
Successful serial entrepreneur Jemila Williams recently launched AmericasMarketingMaven.com to give small business owners access to a wealth of marketing resources all in one location. Members can capitalize on resources from powerful marketing minds like Donald Trump and Robert Kiyosaki, as well as pose business-related questions directly to Williams.
More About online email
marketing
Why and
How E-mail Viral Marketing Works
If you can design a marketing
strategy that builds on common motivations and behaviors for its transmission,
you have a winner.
The 3 Things To Avoid
When Emailing Your List
While there are so many ways you can make
people subscribe to your list, there are also some things you must do to avoid
subscribers from wanting to get off from your list.
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If you're tired of reading reams of pages in
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What it is, is a Marketing Dashboard. The concept is you point, click
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