|
Using E-Mail to Achieve
Objectives
Viral marketing is
an integral part of a campaign strategy that is used to achieve objectives. It
is not the objective itself. If the main objective of an e-mail campaign is
branding, in order to achieve greater branding success exposure you craft your
message or offer in a way that it encourages pass-along.
Producing a
message with a quality offer or an incentive for pass-along is what viral
marketing is all about.
Just suggesting that e-mail recipients forward
your message to their friends and relatives is not viral marketing. A message
at the bottom of your e-mail that reads “Feel free to forward this message
to a friend” is nowhere close to viral marketing at its best.
On
the other hand, if something worthy of sharing, such as a valuable discount,
vital information, additional entries into a sweepstakes, an added discount or
premium service, a joke/cartoon, or a hilarious video, is included in the
e-mail, viral marketing happens naturally and quite successfully.
The
bottom line is that your message must be perceived as having value. Relevant or
timely information, research, or studies are all good examples of content that
might be viewed as potential pass-along material. Interactive content like a
quiz or text can inspire forwarding, especially if it is fun. Personality
tests, fitness quizzes, or compatibility questionnaires are all things that
have been passed on by many people many times. Why? Because they are
entertaining and entertainment has value.
A multimedia experience is
always going to achieve some pass-along. Someone is always touting the
benefits. It is a bit more of a time and money investment but the messages have
a great appeal and rich media has the advantage of being new. The tech factor
alone is often enough for the message to be perceived as valuable.
Unable to open RSS Feed http://news.search.yahoo.com/news/rss?p=marketing+leads&ei=UTF-8, exiting
More About free email marketing
software
Mass email marketing software for
email newsletters, email merge and...
Product Information
| Free Evaluation | Order Now Campaign Enterprise 9 (US5 and up)
Advanced Email Marketing Software...
Home & Business Software
...the teen chat
decoder software is free! ... Software Internet Monitoring
Software Teen Chat Software Press Release Software
Email Marketing...
Bulk Email Software. Email Marketing
Home Management Plug-Ins Email Marketing Best of 2005
... Welcome to Email Marketing Software Collection : ...
Try MailFrontier Desktop for free--
Email Marketing Software
Email Newsletter for our FREE monthly marketing
newsletter. ... Deliver bulk email marketing campaigns with
Broadc@st email marketing software.
Bulk Email Marketing Software at
Lencom.com
Bulk Email Marketing software at
Lencom.com : Fast Sending program, Email Extractor, Email
Verifier, Data Extraction and more./
Email Marketing Software Solutions from
Lyris
Email marketing software [Windows and
Unix]
Opt-In Email Advertising and Optin Email
Marketing Lists
FREE EMAIL ADDRESS. FREE
HOTMAIL. LINK PARTNERS ... BULK EMAIL SOFTWARE. EMAIL
MARKETING Welcome to SpamAlternative.com!
Bulk Email Software HTML Bulk Email
Marketing Software for direct
Email
marketing. Email marketing software with bulk
email software Free email software to send
bulk emails mass emails with Anonymous email-id.../
Bulk Email Marketing Software for Mass
Email Advertising
...we have developed the most comprehensive
collection of email marketing software programs available:
... Our free online Email Marketing Guide...
Bulk Email Software e-Campaign bulk email
marketing HTML Email...
Software mass mail
marketing emailer, direct email marketing software
HTML EMail Software, HTML Bulk Email Send, html
email marketing free...
|
