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How to Use in Autoresponders
in Creative and Profitable Ways
by Vic Bilson
Imagine you have an interested visitor who has been looking
through your site has finally come to just what she is looking for and is about
to make a purchase. It's a sunny afternoon, and her cat, who happens to be
sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai
tree, suddenly jumps down, and the priceless tree topples over.
In the
blink of an eye, your visitor exits your site, and your sale is history -
unless you had the foresight to utilize an autoresponder that has captured her
email address. If you have installed an autoresponder, you can then follow-up
with her, and in all probability, make the sale when the poor woman has
finished repotting her precious bonsai.
Autoresponders are remarkable,
versatile programs that do so much more than just automatically answer your
email. Here are a few ideas that will help you to creatively and productively
use your autoresponder to transform the casual visitor into a profitable
customer. Use your autoresponder to:
- Publish a newsletter. Good quality autoresponders will
manage subscriptions and follow-up with interested prospects. Your newsletter
can keep your visitors informed about your services or products, while building
your reputation as a credible expert in your particular niche.
- Publish a newsletter for your affiliates. Inform them of
current sales you are running and of promotional material that they can use to
increase their commissions. Include tips, advice, and techniques that your
affiliates can use to successfully go out and promote your business.
- Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder. Review your affiliate
programs, using a link to your affiliate's page in your autoresponder.
- Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business credibility, bring
traffic to your site, and increase your sales potential. If your articles
contain valuable information, many editors will print what is known as a
resource box for you. A resource box contains your bio and a brief description
of your service or product. It can also contain your autoresponder address.
Let's say you've written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles of each article, the
autoresponder address, and a brief abstract. Then promote your master list.
Additionally, include your publishing guidelines so your affiliates can add
their articles to your list, increasing the number of writers who are
represented in your article list.
- Create mailing lists. Inform subscribers to your articles
when you've written new ones that they may want to publish in their own
newsletter or website.
- Automate your sales process. Use an ad to insure repeated
exposure of your message, which has been proven to effectively increase sales.
In your ad, put your autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances of converting
visitors into customers. For example, if you're selling a particular product,
put testimonials about how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.
- Distribute advertising. Let's say you sell advertising on
your website or in your newsletter or e-zine. Set your autoresponder to send
the information about rates and how to place an ad automatically to all
prospects' email addresses. Then have your autoresponder follow-up. It can also
send notification of any special deals you are currently offering.
- Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that each lesson has
quality content - not a sales pitch. Your content will do the selling for you,
and will do it much more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your product will benefit the
reader. Include the tangible benefits the visitor will reap by purchasing your
product. Make sure to include a paragraph or two at the end of each lesson
enticing your prospect to consider making a purchase.
- Automate a reminder about your service or product after a
visitor has completed your course. This will increase the possibility of sales
from visitors who have taken your course but are dragging their feet about
actually making a purchase. You can also use these reminders to promote new
products or services, and the products and services of your affiliate programs.
- Distribute free reports. This gives your visitor an idea
of the type of information you can provide and the quality of your product or
service. Make sure these reports are not sales letters or you will more than
likely lose a potential customer than gain a sale.
- Create trivia quizzes on your site and place the answers
in an autoresponder. Your visitor will then be motivated to request your
autoresponder, and you will have a record of the visitors' email addresses who
took your quiz. Or create a contest and have any visitors that enter send their
responses to your autoresponder. Your autoresponder can be set-up to send them
a confirmation of their entry.
- Offer a trial version of your product. Give your prospects
a sample of your ebook, course, software, membership, etc. People who are
exposed to a little taste often end up wanting the whole pie. You can also
capture their email addresses when you offer them a free trial from your
website. Set up your autoresponder to give instructions on how to obtain their
free trial, and then make sure to follow-up to try and close the sale.
- Link to hidden pages on your autoresponder. For example, a
hidden page could be your affiliate page that contains graphics, promotional
articles, and text links that interested affiliates can make use of. Inform
visitors that they may have free access to your affiliate page by simply
requesting your autoresponder. You will then gather a list of visitors who may
be interested in becoming your affiliates.
- Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or discounts in the future.
This creates a very effective mailing list that contains the names of people
who are already your customers.
- Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular interest to your
visitors. Make sure to add your own promotional copy at the top or bottom of
this page.
Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant ideas of your own!
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