Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can help transform a non-performing website into an effective sales and marketing tool. 1. Make sure potential customers can find you on the search engines.Most businesses don’t take advantage of search engine optimization, but few things on the Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. According to iProspect, 85% of web users use search engines to find solutions and vendors. A properly executed search… more…

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Originally Posted on 8/25/2005 10:21:25 AM
Content source: http://www.covertmarketingstrategies.com/articles/weblog/P82/