Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.1. Not having a marketing plan.Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over those without a marketing plan. Writing a comprehensive marketing plan takes time, thought, and rethought, they help a business owner to focus on new products and services. A marketing plan will help someone to determine if the product or service will take too much time, energy, or resources to make it a proper addition to the existing array of products and services.2. Executing “Hit or Miss” marketing techniques.Many entrepreneurs and small business owners… more…

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Originally Posted on 8/25/2005 8:22:19 AM
Content source: http://www.covertmarketingstrategies.com/articles/weblog/P60/