Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don’t have to spend a lot of time or money on them …if you apply these four little-known postcard marketing secrets.Postcard Marketing Secret #1: Keep Your Message Very BriefDon’t try to close sales with postcards. You don’t have enough space to provide all the information needed to close sales.Instead, briefly state the major benefit(s) you offer to attract the reader’s attention. Then focus on motivating them to get more detailed information from a source where you can close sales. For example, send them to your web site or give them a phone number to call.Postcard Marketing Secret #2: Design Your Postcard… more…

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Originally Posted on 8/24/2005 9:27:34 PM
Content source: http://www.covertmarketingstrategies.com/articles/weblog/P59/