Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump’s “The Apprentice” I’d say we can.Advertising and marketing are creative disciplines. That’s one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way to make a living. Creativity is one of the great things about the marketing industry. But I’d argue it can also be its downfall. Too often I see marketers going way too far with their ideas of “creativity.”In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain.My example comes from the reality television show, “The Apprentice.” Okay, so I admit it, I LOVE… more…

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Originally Posted on 8/24/2005 6:33:31 PM
Content source: http://www.covertmarketingstrategies.com/articles/weblog/P44/