Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.1. Law of Leadership - it’s better to be the first than it is to be better. People tend to stick with what they’ve got - e.g. girlfriend and spouse.2. Law of Category - if you can’t be first in a category, set up a new category you can be first in. Prospects are defensive when it comes to brands - but they have open minds when it comes to categories because everyone is interested in what’s new and not what’s better.3. Law of Mind - it’s better to be the first in the mind than to be the first… more…

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Originally Posted on 8/24/2005 2:03:18 PM
Content source: http://www.covertmarketingstrategies.com/articles/weblog/P35/