We all know the importance of marketing to increase sales and bring in new business.But, do you honestly know where your marketing dollars are being spent most effectively.Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you spend your marketing dollars.There is a diversity of means by which you can advertise your products or services. Classified ads, pay per click, flyers, letters, postcards….the list goes on and on.If you don’t track your marketing dollars, you could easily be throwing money away on ineffective advertisements.When you launch any marketing campaign, it is vital to set a time frame in which to monitor the results.Be realistic when doing this. Rome wasn’t built in a day… more…

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Originally Posted on 8/24/2005 12:09:35 PM
Content source: http://www.covertmarketingstrategies.com/articles/weblog/P76/