One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.Only 24% of the marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out.The survey was completed by 280 of 940 subscribers who received and read a special edition of the enewsletter Sales Lead Report.When asked if they test marketing communications tactics before rolling them out: * Less than 5% (4.5%) said they always test; * Less than 20% (19.5%) said they usually test; * 27% reported they… more…

http://www.ezmarketingleads.com/emailleads/email-newsletter-marketing.html
Originally Posted on 8/24/2005 8:47:27 AM
Content source: http://www.covertmarketingstrategies.com/articles/weblog/P29/