Along the lines of what I wrote yesterday, Taking Your Laptop on Vacation, below is an article published today that talks about how response rates are higher now, on the weekends more than previous years.

“Business to Consumer (B2C) email has higher read rates on Saturday and Sunday, compared with weekdays, but the uplift in response comes Friday to Saturday, with the swing most evident in Travel/Leisure and related industries. The click rate for the Consumer Goods industry is highest Monday through Wednesday.”*

Best Day for Emailing Is a Moving Target* (MarketingVOX)

more…

http://www.ezmarketingleads.com/leadgeneration/mortgage-lead-generation.html
Originally Posted on 8/13/2005 10:50:42 PM
Content source: http://email-marketing-resources.blogspot.com/2005/07/best-day-for-sending-email.html